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Next BrownBag Symposium
Willful Blindness... and the Leadership Imperative
Deeply-held ideological convictions affect doctors and healthcare professionals, and even hold back progress in healthcare. Why are we averse to change and how can healthcare leaders manage it?
23 Feb 2012, Thu | 12.15 - 1.30pm*
SGH Postgraduate Medical Institute
(Singapore General Hospital, Block 6 Level 1)
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About the Symposium
Cognitive psychologists have shown people are often easily swayed by their emotions, biases, impressions, vivid stories, and easily recallable but unrepresentative evidence. They cling on tenaciously to their ideologies, even when there is more than ample evidence that these are inadequate or inaccurate.
In this Symposium, Margaret Heffernan, the author of Wilful Blindness: Why We Ignore the Obvious at Our Peril will argue that deeply-held ideological convictions also affect doctors and healthcare professionals. Drawing on examples from public health, medicine and epidemiology, she will show that these dangerous convictions have held back progress in healthcare. She will also explain how concepts like cognitive dissonance and motivated reasoning explain our aversion to change and our unwillingness to embrace new, more accurate ways of explaining the world.
Ms Heffernan will then discuss what all this means for leaders in healthcare. What are the biases and ideologies that leaders in healthcare should be mindful of? How can they manage and moderate the risks of their own assumptions and mental models? What kind of organisational culture should they foster to limit the damage of their blind spots?
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About the Speaker
 Margaret Heffernan is an entrepreneur, chief executive and author. An expert on the topics of business leadership, entrepreneurship and innovation, Ms Heffernan speaks at many corporations, universities and education conferences. She has also published numerous articles in international journals and reviews. One of her books, Willful Blindness: Why We Ignore the Obvious at our Peril, which this Symposium is based on, was shortlisted for the Financial Times/Goldman Sachs Best Business Book Award.
All healthcare professionals, leaders, managers and staff from SingHealth and Duke-NUS are welcome to attend this session.
*Registration and brownbag lunch distribution starts at 12pm.
Please RSVP by emailing your name and contact details to
academy@singhealth.com.sg
.png) "Brownbag" is symbolic of a meal packed in brown paper bags and brought to seminars or learning sessions during a lunch break. The SingHealth Academy BrownBag Symposium is a lunchtime educational talk where healthcare professionals gather to hear experts share on various thematic topics.
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